Lauren’s fearlessness is her best quality — especially as a Brand Strategist. She probes and asks tough questions until she gets to the really meaningful stuff. She’s got a knack for figuring out what audiences care about and what differentiates a company from its competition. The majority of her career has been as a Program Manager for advertising and branding firms working for clients like CoverGirl, AT&T, Claritin, Hyatt Hotels — developing brands at all different life stages. Now, she specializes in brand strategy for startups and entrepreneurs because she can make a big and appreciated impact — helping new companies get off to a smart start.