I chase the things I want most — even if I don’t exactly know how to get there. And that’s exactly what brought me to creating Shelf Studio. But let’s go back to the start: It begins with my passion for packaging.
I’m a gift giver, and there is nothing more beautiful to me than a thoughtfully designed package. So in 2001, I went to the place that does packaging best: The Netherlands. With a little bravery and no plan whatsoever, I pedaled my portfolio door-to-door until [finally] an agency took me aboard. In Holland, I worked for international clients including Snapple, Whole Earth, Unilever and Schwepps.
I returned to the States more than five years later to find work in San Diego at a string of agencies, where I rounded out my skills to grow new brands and reinvent established ones. Five years there, and I was off to the place I would call home: Austin, Texas.
My Austin home and Shelf Studio might be the most recent incarnations of my calling to craft brands that spark, but that’s always been inside me.
And through the trust of my clients and a lot of serendipity, I’m exactly where I’m supposed to be.