Lauren’s fearlessness is her best quality — especially as a Brand Strategist. She probes and […]

Lauren’s fearlessness is her best quality — especially as a Brand Strategist. She probes and asks tough questions until she gets to the really meaningful stuff. She’s got a knack for figuring out what audiences care about and what differentiates a company from its competition. The majority of her career has been as a Program Manager for advertising and branding firms working for clients like CoverGirl, AT&T, Claritin, Hyatt Hotels — developing brands at all different life stages. Now, she specializes in brand strategy for startups and entrepreneurs because she can make a big and appreciated impact — helping new companies get off to a smart start.

Experienced CPG entrepreneur, executive and board member with a passion for innovation and growing small […]

Experienced CPG entrepreneur, executive and board member with a passion for innovation and growing small businesses. Specialties Include: Product Innovation, Branding and Go to Market Strategy, Operational and Supply Chain Strategy, CPG Sales and Distribution, Demand Planning, Strategic Marketing Management, P&L Management, General Management, Consulting and Advisory Services

He’s worked with Google and YouTube to reach small business clients around the world. He’s […]

He’s worked with Google and YouTube to reach small business clients around the world. He’s scripted videos for the NFL, the NBA, and NASA. He’s branded everything from app start-ups to CPGs you‘ll find in Target and Whole Foods. And that’s not even the whole story. He began his career in advertising at 18 years old – working his way up from copywriting intern to Creative Director at his first agency. He then worked at the legendary Peter Mayer Advertising in New Orleans before bouncing to San Francisco for less humid weather. There, he worked on an embedded creative team for Google with partners in San Francisco, Mountain View, San Bruno, and Dublin, Ireland. He also helped launch Google’s global Pride campaign that amplified the voices of LGBTQ+ families. When he’s not writing for SHELF clients, he’s shaping the direction of Pandora’s new audio advertising product, Dynamic Audio. Ryan is SHELF’s most senior creative behind Alison – working with the Studio since 2011 and through its many incarnations. And he’ll be here for whatever’s next.

Howdy. I’m Wayne Geyer, and I’m the president of the SHELF fan club. The SHELF […]

Howdy. I’m Wayne Geyer, and I’m the president of the SHELF fan club. The SHELF team understands that great design gets its power from a good story, and that a good story is made even more compelling when it’s delivered in a fabulous package. It all works together — and that’s why I love working with SHELF. I look forward to helping you share your story. When I’m not doing cool stuff with SHELF, I’m working with organization leaders to help them tell their stories. They come to me because they recognize that a good story can impact everything from revenue to recruiting. Together, we figure out what makes their products and services unique — and then we shout that message from the rooftops. Most of my clients hire me on a hunch, because they’ve talked with someone who tells them, “I think Wayne Geyer can help.” So, if you’re thinking, “We need a story,” then you should run with that — and I hope you’ll get in touch.

Julie’s always had a special relationship with SHELF – because she used to be a […]

Julie’s always had a special relationship with SHELF – because she used to be a client. We first met Julie when she was serving as the CEO of UpSpring Baby, a company developing innovative wellness products for new moms. She selected SHELF to help launch UpSpring’s first supplement drink. But before that, Julie worked in marketing agencies, the software industry, and even real estate. She took the classic marketing route with an MBA from the University of Michigan and then worked for a handful of globally recognized brands like American Express, O Magazine, Martha Stewart Living, and Parenting Magazine. After 25 years in NYC, Julie made her home in Austin where she serves as our boots-on-the-ground Brand Strategist. Turnaround is her specialty – coming into a company when things are messy, helping them shift gears, and positioning them for growth.

Strong, savvy, superhero-level strategy? Picture-perfect planning with precision? Objectively outstanding operations? Steven’s your guy. With […]

Strong, savvy, superhero-level strategy? Picture-perfect planning with precision? Objectively outstanding operations? Steven’s your guy. With nearly 15 years in the natural foods industry, Steven came to SHELF with a wealth of expertise, plus a serious appetite for helping our clients. His comprehensive knowledge of product, analytics, and business strategy has led him to the forefront of some of the most innovative food, body care, and supplement trends. He uses these insights to help our clients stand out on the shelf. Steven’s experience also includes partnering to establish and grow a Belgian-based supplement company in the U.S. As the National Sales & Education Coordinator, he grew the brand’s presence from 300 to over 1,500 stores nationwide. Sure, that’s impressive. But what about Steven’s personal life? When he’s not helping direct strategy or building out a comprehensive quarterly plan, you can find him in the kitchen. Or playing the piano. Or spending quality time with his beloved deaf & blind poodle, Baby. There’s so much to say about Steven, we might have him build a spreadsheet to capture all there is to admire.

Rachel Landers is the founder and chief creative of Rachel Landers Creative Studio in Austin, […]

Rachel Landers is the founder and chief creative of Rachel Landers Creative Studio in Austin, Texas. She works primarily in the food and retail space, and her clients have included Whole Foods Market, Kendra Scott, RetailMeNot, Whole Kids Foundation, and Whole Cities Foundation. She is also a Creative Director at Austin Food & Wine Alliance. Before launching her design firm in 2016, she was a Senior Designer on Whole Foods Market’s Global Marketing Team for more than five years where she designed and art directed national and international campaigns. During her 15-year career in design, her work has been seen in multiple national print and broadcast outlets, including HOW magazine. She also received a Shorty Award for best brand on Pinterest for her work with Whole Foods Market. Rachel has an M.A. in Advertising with an emphasis in Art Direction from the University of Texas-Austin and a B.A. in Marketing and Spanish from Illinois College.

I like to help small businesses solve their biggest problems. Whether it’s sales, social reach, […]

I like to help small businesses solve their biggest problems. Whether it’s sales, social reach, or product packaging I believe that a strong identity is where solving any brand’s problems begins. I am a disciple of SHELF Studio having started my design career here and learning from an amazing teacher–SHELF’s Principle and Creative Director, Alison (I call her Ali 😊). From Alison, I learned the ins and outs of branding and strategy to which I caught on quickly because it turns out that I love it! After leaving SHELF I began working with a global ancillary Cannabis company and moved quickly up the ranks to become a marketing VP. In that position, I learned so much about how brand and marketing strategies align, interact and directly impact product sales. I now work on my own as a freelancer and contracted strategic designer/brand specialist performing what I call “Brand CPR” for struggling brands. I love a good rebrand and I really believe that design is for everyone. In the future, I aspire to work on more children’s products because, like the late Whitney Houston (RIP), “I believe the children are our future.” Outside of design I really love art, historical fiction, learning, avocados–I loved them before avocado toast was a thing–my husband, my dogs, my mama, and cute things. #kawaiitillidie

Sarah Acevedo is a freelance designer, illustrator, and hand-letterer based in Austin, Texas. She is […]

Sarah Acevedo is a freelance designer, illustrator, and hand-letterer based in Austin, Texas. She is also an advocate, dreamer and creative change-maker who believes in community over competition and loves working on projects for the greater good of others, their businesses and personal creative fulfillment.

Beauty Beholder, light bender, food perfecter, baby & kid whisper, product prevailer, pep talker and […]

Beauty Beholder, light bender, food perfecter, baby & kid whisper, product prevailer, pep talker and photographer extraordinaire!

With almost 20 years of experience, my retouching roots run deep with extensive knowledge of […]

With almost 20 years of experience, my retouching roots run deep with extensive knowledge of both pre-press and web requirements. This insight, matched with a keen eye for lighting and color, resulting in refined retouching with a natural quality.

Carolyn once won $10,000 on the radio when she was in high school and wished […]

Carolyn once won $10,000 on the radio when she was in high school and wished she saved it to invest in Google or Amazon 2 decades later. She founded ROI Swift after leaving Dell and big corporations to follow her passion for delivering growth to emerging businesses in the $3-$30M in annual revenue through profitable growth on Facebook, Instagram, Google, and Amazon. She is the mother of 2 children and has her pilot’s license, though no time to actually fly anymore.

Amy Goodwin has guided thousands of clients through the trademark registration process and is highly […]

Amy Goodwin has guided thousands of clients through the trademark registration process and is highly skilled in formulating and interpreting trademark registrability searches, as well as helping clients understand their options in a wide variety of trademark situations. You name the product or service and she’s probably had a hand in helping find a trademark for it. She currently is a Trademark Paralegal as well as a Client Relations Manager for Day Law Firm in Scottsdale, Arizona.