Julie Alpers

Julie’s always had a special relationship with SHELF – because she used to be a client. We first met Julie when she was serving as the CEO of UpSpring Baby, a company developing innovative wellness products for new moms. She selected SHELF to help launch UpSpring’s first supplement drink.

But before that, Julie worked in marketing agencies, the software industry, and even real estate. She took the classic marketing route with an MBA from the University of Michigan and then worked for a handful of globally recognized brands like American Express, O Magazine, Martha Stewart Living, and Parenting Magazine. After 25 years in NYC, Julie made her home in Austin where she serves as our boots-on-the-ground Brand Strategist.

Turnaround is her specialty – coming into a company when things are messy, helping them shift gears, and positioning them for growth.