184 Main Street Victoria 8007

Deborah Mendelson

Deborah Mendelson is our Managing Director who bridges the growth between Shelf and our fabulous team of clients. Throughout her 15+ year career, She’s been an individual contributor as well as a launcher of business initiatives for creative agencies. Her success with Shelf is both in managing and leading our senior creatives as well as building sustainable relationships and partnerships with our wide range of CPG clients, stakeholders, and their teams. She is a consumer guru who thinks like a consumer, researches and tests products, and finds the missing language that will help customers trust the purchasing process.

Alison chases the things she wants most — even if she doesn’t exactly know how to get there. And that’s exactly what brought her to creating SHELF Studio. But let’s go back to the start: It begins with her passion for packaging. "I’m a gift giver, and there is nothing more beautiful to me than a thoughtfully designed package."

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