Brand Challenge

Amanda Rales is a trailblazer — reinventing the batter and frosting category by leaving the dry goods aisle. Her line of products are ready-made with a shortlist of quality ingredients and for that reason, you’ll find it in the refrigerated section. Amanda came to us looking to build a brand from scratch that would convey her unconventionally healthy twist on a sweet staple.

Our Approach

SHELF Studio educated and led Amanda through the branding process, while soaking up her infectious personality and no comprises an approach to baking. Everything from the name Stubborn Foodie, through the launch materials, the in-store presentations and even the packaging—was a highly collaborative effort.

Client Feedback

“When I first met with Alison from SHELF Studio, I was starting a new company in a business landscape that was foreign to me. All I knew at the time was that building a great brand would be a critical key to success. SHELF Studio is overflowing with enthusiasm, creativity, and passion towards creating great brands. And that’s exactly the kind of studio you want on your team when you are building a business. SHELF Studio helped me develop a plan of action and educated me every step of the way. Today, I have a brand that fits my company’s mission, values, and goals. I can’t wait to show the world what we have built.”

Amanda Rales, Owner