Brand Challenge

We met Peter De Kok at Expo West, two years in a row. This savvy Dutchmen owns an international organic oil manufacturing and distribution company, but hadn’t updated the look of his brand since the 80s. He needed to modernize, today.

Our Approach

We created a cohesive story from identity through website — differentiating his oil, based on its tastiness and organic principles [rather than as a fuel-source]. We also positioned Freeline as a farmer-to-consumer, customer-driven company with modern innovations and processes. The look was clean, bright, and international — a clean look for a healthy dutch company.