We met Peter De Kok at Expo West, two years in a row. This savvy Dutchmen owns an international organic oil manufacturing and distribution company, but hadn’t updated the look of his brand since the 80s. He needed to modernize, today.
We created a cohesive story from identity through website — differentiating his oil, based on its tastiness and organic principles [rather than as a fuel-source]. We also positioned Freeline as a farmer-to-consumer, customer-driven company with modern innovations and processes. The look was clean, bright, and international — a clean look for a healthy dutch company.
February 29, 2020