The Brand Challenge

Pampered Chef (yes, THE Pampered Chef) showed up on our doorstep (not really, they called) looking to brand their new line of plant protein powders. By the mere mention of the phrase “plant protein powders,” we knew our challenge straight-away. Get this unusual product in front of consumers, leverage the prestigious Pampered Chef brand, create a look that said “eat this, it’s not weird at all.”

Our Approach

First, we underwent a rigorous naming exercise and finally landed on “Enhancibles;” the perfect powder to enhance every meal. From there, we created a stark, clean look to ground name and convey the simplicity of the product inside. When all was said and done, it was *chef’s kiss.*