Veggie Noodle Co.

Simple But Twisted

What we did.

  • Logo + Identity
  • Packaging
  • Copywriting
  • Website Design
  • Photography Direction
  • Recipe Cards
  • PPT Sales Deck
  • Brand Guideline
  • Clothing
The Brand Challenge

Creator Mason Arnold saw a trend in pre-packaged vegetables. Dietary restrictions within his own family and his love of produce inspired Mason to create the Veggie Noodle Co. SHELF Studio was enlisted to do what we do best- create a look as delicious as the product itself. The challenge was to remove the stigma that vegetables are boring and build a brand as fun as it’s creator.

Our Approach

Playing on Mason’s personality was the way to go with his fun and simple approach to this new product. We had a lot of fun creating a clean look with touches of hilarity and unscripted moments. A clean color palette, enabled us to let the product speak for itself. Focusing on the fun of spiralized vegetables and their natural twisted behavior set the tone for a lot of funny copy, and non-stop giggles throughout the process.

Our Teammates

Photographer: Adam Sear
Copywriters: Ryan Rogers

  • Logo

  • Logo Process

  • Icons

  • Brand Process

  • Packaging

  • Website Design

  • Clothing

  • Sales deck