Stubborn Foodie

Only the good stuff. No compromises.

What we did.

  • Strategy
  • Advertising
  • Naming
  • Website
  • Logo + Identity
  • Photography
  • Packaging
  • Video Direction
  • Print Collateral
  • Clothing
The Brand Challenge

Amanda Rales is a trailblazer — reinventing the batter and frosting category by leaving the dry goods aisle. Her line of products are ready-made with a short list of quality ingredients and for that reason you’ll find it in the refrigerated section. Amanda came to us looking to build a brand from scratch that would convey her unconventionally healthy twist on a sweet staple.

Our Approach

SHELF Studio educated and led Amanda through the branding process, while soaking up her infectious personality and no comprises approach to baking. Everything from the name Stubborn Foodie, through the launch materials, the in-store presentations and even the packaging—was a highly collaborative effort.

Our Teammates

Video/Website Build: Arts+Labor
Photographer: Lauren Logan
Copywriting: Ryan Rogers

  • Logo

  • Logo Process

  • Brand Process

  • Packaging

  • Website Design

  • Print Collateral