Prep Dish

We Prep. You Dish.

What we did.

  • Strategy
  • Print Collateral
  • Naming
  • Advertising
  • Logo + Identity
  • Website
  • Iconography
  • Clothing
The Brand Challenge

As a personal chef, Allison Stevens created meal plans for busy families with different tastes and needs. Over the years, she created a slew of recipes that seemed to be starved of purpose beyond their one time use. She saw an opportunity to share her healthy recipes with the world, but needed a platform and a brand to get going. And wouldn’t you know it? That’s where we came in!

Our Approach

We treated this client like a good meal — beginning with basic ingredients and building them into something delicious. AND SURPRISE! We created a new name: Prep Dish, which carried through to a clean design and simple meal instructions for her site. We also gave Prep Dish the tools they needed to create materials on their own and scale up (like our recipe templates that were easily reusable, and an icon system).

What Our Clients Are Saying

SHELF studio has played an integral part in developing the Prep Dish brand and website. Alison & team often present me with ideas and design above & beyond what I can imagine! I get so many compliments on the design of my website & meal plans (especially the icons)… all of these were created by SHELF studio. I’ve worked with Alison from the beginning and plan to continue doing so for years to come!

  • Logo

  • Logo Process

  • Iconography





  • Collateral





  • Appareal