Monkey Mat

Your Portable Floor

What we did.

  • Positioning
  • Print Collateral
  • Logo + Identity
  • Website
  • Retail Packaging
  • Clothing
  • Illustration
  • Expo Booth
  • Stationery
The Brand Challenge

After a year in business, Monkey Mat experienced a growth spurt as a result of a partnership with Shark Tank’s Mark Cuban. Around that same time, SHELF Studio and Monkey Mat met, and realized quickly together that there was a big opportunity to rebrand and make the most of all of their publicity. Because a lot of people would soon hear about Monkey Mat and the company needed to look its best.

Our Approach

Inspired by founders Christie and Courtney’s playful personalities, we injected a big dose of “happy” into the brand. We crafted a youthful identity, paired with functional in-store packaging with the objective of standing out on a shelf at Buy Buy Baby or Target. As a new-to-market product, the messaging, visuals, and infographics explained ease-of-use — which was used in designing the collateral and expo booth. And we can honestly say that we feel like proud parents of this family brand.

Our Teammates

Expobooth Build: Paul Alix

  • Logo

  • Logo Process

  • Iconography



  • Stationery

  • Branding Process



  • Packaging

  • Collateral



  • Website

  • Expo