WOW POP by Lesser Evil
Food For the Journey
What we did.
- Expo Booth
Snack food is snack food. Unless it’s more. That’s what we thought when heard founder of LesserEvil, Charles Coristine, speak to us. The man was passionate about his company’s mission to raise more than just awareness around their healthy snack foods. He showed us a company that was quirky and full of personality, but a company that was hungry for a belief-based culture.
We explored the vibrant personality of the brand: Who is it? How does she/he behave? Putting LesserEvil into human form made it easy to create a robust brand identity and messaging across marketing materials, including: website, packaging, and an expo booth. Through the process, we also became believers in the company’s mantra: good karma and healthy snacking.