Fork + Taco

Have Fun. Eat Tacos.

What we did.

  • Naming
  • Logo
  • Clothing
  • Iconography
  • Website
  • Menu
  • Packaging
  • Signage
The Brand Challenge

What happens when a couple of Austin transplants move to the city and immediately fall in love with it? They open a taco shop, of course! But as anyone could guess, opening a taco restaurant in Austin, Texas is like opening up a pizza joint in Chicago: the competition is fierce. We definitely had our work cut out for us. How could we tell a new story about a business that’s drowning in a sea of similar businesses?

Our Approach

We learned that the founders were fascinated by Austin’s “unexpected combinations.” So we ran with that. In collaboration with co-founders Jeff and Susan McCoy and GALLANT BRANDING, we worked on naming and strategy and then teamed up with Merrilee McGehee for interior design. Then, A Brand Studio designed the menus, packaging, and website — all reflecting the unexpected combinations that make Austin [and the food at Fork + Taco] so special.

Our Teammates

Strategy: Gallant Branding
Copywriters: Susan McCoy, Ryan Rogers
Interior: Merillee McGehee

  • Logo

  • Logo Process

  • Iconogaphy

  • Collateral

  • Website

  • Interior Signage

  • Table Signage

  • Apparel