The Brand Challenge

UNiTE Food was inspired by the indomitable spirit of immigrant Founder, Clara. Observing a bland sea of generic, non-ethnic flavors in the nutrition bar aisle, Clara sought to capture the magic of family comfort foods made in kitchens globally. With the help of beloved neighbors and friends of all nationalities, Clara developed a diverse sampling of homemade flavors. UNiTE Food is now shaking up the one-size-fits-all bar aisle, enabling customers to savor the liberating taste of diversity with iconic flavors of the world. But how to capture all this in 1” x 3” product packaging?

Our Approach

Time-honored designs from artisans around the globe provided the inspiration behind Alison’s hand-carved patterns for UNiTE’s packaging. Representing the cultural region of each bar’s flavor, UNiTE’s one-of-a-kind Mexican Hot Chocolate, Churro, Baklava, and PB & Jelly package designs are as irresistible as their flavors. As customers, retailers, and influencers all attest.