When our first Mexico City-based client came to us, the product didn’t have a name or label. But up until that point, the product was good enough to stand on its own – hand-made tamales, cooked in small batches for peak flavor. The trick was to communicate that these tamales were made with no lard, no fillers, no greasy orange bottoms! There was also a big ask to incorporate Mexican culture into the look and feel.
We also named the company “Tamahli” because they put the “ah” in tamale. For the look, we brought culture to the forefront – creating color palettes and rich patterns steeped in the modern Mexican experience. And in the art and copy, we communicated the enchanted powers of Mexican cooking – especially these healthily, innovative tamales, fully wrapped in tradition.
February 29, 2020