Brand Challenge

The little family-owned olive ranch creates savory Certified Extra Virgin Olive Oil — all from a small piece of land under the endless Texas sky. When they came to SHELF, they wanted to cultivate a brand to compete against international, established olive oil brands. Even though the company was USDA Organic certified and committed to growing practices, they were a just a sprout in a giant grove.

Our Approach

In messaging, we positioned the company as artisans who believe in the purity of working the land for a wholesome purpose. When it came to packaging design, we wanted it to feel like Texas, but with cues to the broader olive oil industry. If you ask us, we think they’re ready to flourish.