Brand Challenge

OATMEGA came to SHELF Studio seeking a brand refresh. Despite remarkably strong sales, their packaging felt too functional and didn’t celebrate the bars’ super tasty ingredients. CEO Trevor Ross was always philanthropic with donating to cancer research, but with the new brand refresh he wanted to build a happier brand. One that combined their enthusiasm for functional nutrition with giving back to the community. Rather than focusing on global issues, he felt passionate about giving back to the local community by donating palettes to local food banks.

Our Approach

GIVE was to be the new name and the new brand mantra. The rebrand shifted the focus from a functional nutrition bar into a “good-for-you snack company” that also does good for your community. We were tasked with rebranding OATMEGA into GIVE over a two year plan, but first we needed to transition the existing OATMEGA brand into the new look and messaging to so as not to lose their current customer base. The OATMEGA personality now feels tasty, energetic, and heartfelt. Giving back never tasted so good.

Client Feedback

“We brought in Alison and her team of creative geniuses when we embarked on one of the riskiest things a brand can possibly do: rebrand. She understood that we were taking a calculated risk and couldn’t afford to lose any ground during the process. Bringing a unique blend of creativity, passion and realism to her work (the latter of which isn’t very common among creatives) and impressed us at every turn. They put together a professional 3-phase approach outlining the entire scope of brand deliverables and costs from identity to expo booth. Then worked with me to decide which steps were critical to our brand’s success. SHELF is overflowing with enthusiasm to create great brands. And that’s exactly the kind of studio you want on your team.”

Ashley Montgomery, Marketing Director