Brand Challenge

Nothin’ But came to SHELF looking to evolve their brand to feel more modern and fun, and to convey their indulgent AND healthy profile. The better-for-you snack category was growing in competition and they needed to stand apart.

Our Approach

We set out to make them feel approachable and tasty. Their products were giving people permission to indulge and represented a sweet spot in snacking where it was about healthy ingredients and crave-worthy sidekicks that bumped up the flavor profiles of their delicious granola bites and quick fix bars.