Brand Challenge

When chefs and dear friends Keesha and Gloriana came to SHELF, they were selling their homemade no-grain granola (no-grain-ola) mixes at outdoor markets under the name “Granola Mamma.” They had an amazing product and big dreams of expanding their company to include a variety of clean foods. But before they could do that, they needed next-level packaging and a new name that matched their humor and spirit.

Our Approach

Throughout the strategy process, we learned that our two chefs were the most inspiring part of the brand. And their willingness to “flip the kitchen table” with unexpected flavors and recipes led us to the name, KITCHUN. From the brand story to the packaging illustrations, we built an entire identity around their rebellious and unconventional approach to food made with good-for-you ingredients.

Client Feedback

“SHELF Studio is AMAZING! We have worked wth SHELF for three years, during which KITCHUN has gone through a complete rebrand. Branding is a big step and investment for a small business. However, from the moment we met the SHELF team we were confident in their ability and creativity — and we are so glad we partnered with the studio! SHELF really understood our personalities and our vision to be a playful, grain-free brand. We have been with them from the farmers market to grocery store shelves, which is a true testament to their support for small business growth. They go at your pace and are respectful of tight timelines and budgets. As we continue to grow there is one aspect we don’t have to worry about — branding — because SHELF Studio has our back!” 

Keesha Waits and Gloriana Koll, Co-Founders