Creator Mason Arnold saw a trend in pre-packaged vegetables. Dietary restrictions within his own family and his love of produce inspired Mason to create the Veggie Noodle Co. SHELF Studio was enlisted to do what we do best- create a look as delicious as the product itself. The challenge was to remove the stigma that vegetables are boring and build a brand as fun as it’s creator.
Playing on Mason’s personality was the way to go with his fun and simple approach to this new product. We had a lot of fun creating a clean look with touches of hilarity and unscripted moments. A clean color palette, enabled us to let the product speak for itself. Focusing on the fun of spiralized vegetables and their natural twisted behavior set the tone for a lot of funny copy, and non-stop giggles throughout the process.
“Working with SHELF Studio is like working with a co-founder – someone who believes in the brand’s success as much as I do. Shelf guided our brand’s voice and design from the initial launch of our playfully quirky Veggie Noodle Co packaging to becoming a more household name with Cece’s Veggie Co. Throughout each evolution, our iconic white packaging with punny copy caught the attention of veggie lovers on shelf, and more importantly, it kept us on shelf, due to retailer and buyer enthusiasm for a stand-out pack. Being a veggie nerd, Shelf captured the essence of me, and the essence of Cece’s, ‘Simple but Twisted®, from our family to yours.'”
Mason Arnold, CEO
February 29, 2020