The Brand Challenge

Founder Krishna grew up with diabetes; a lifelong member of the sugar-free community. Deeply understanding sweet cravings, she created Catalina Crunch – the “good as Cocoa Puffs™” breakfast alternative. While beautifully mission-minded for those with dietary restrictions, the brand itself had a cartoony vibe. Design-wise, it needed to be elevated to the level it deserved.

Our Approach

We needed to make sugar-free look truly crave-worthy. So we pushed the product to the forefront of the package with photography that looked good enough to eat. And if the pictures didn’t say enough, we spelled it out with loud, clean proof points right on the pack. Finally, Catalina Crunch looks as good as it tastes.