The Brand Challenge

Araza came to us with truly beautiful beauty products, but their brand needed a bit of a glow-up. For them, it was all about giving their online presence a cosmetic upgrade – from the inside out. They wanted the same online pop as the radiant customers who use their makeup.

Our Approach

Beauty isn’t about glamor shots. Beauty is attitude. So we gave them an attitude in the form of art and copy. We visualized Araza as a hip friend who wants you to look your best – translating that into  a vibrant, hydrating logo and an authentic voice on package and web. We also helped launch their website and maintain their online visual language. They’re a knockout – on screen and skin.