SHELF LIFE BLOG
SHELF Life will dish on all things design — from branding best practices to career insights and everything in-between.
We’ll be sharing our team’s and client’s collective packaging experiences to maximize your brand’s potential to get on shelf and stay on shelf.
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A Top Ten List of Alison’s Favorite Brands Right Now.
SHELF Studio shares a love list of brands on Founder Alison's own shelf.
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SHELF Help for the Covid Economy
SHELF Studio helps brands navigate their markets during global pandemic
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SHELF Studio Welcomes Steven Benoit!
SHELF Studio has always been fortunate to work with like-minded, product-loving brand stewards, who bring an extremely thoughtful and industrious work ethic to the table. We are very excited to introduce the newest member of the SHELF family, Steven Benoit,
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Trademarking Your Brand 101
Today we’re super excited to have a Trademarking 101 sesh with Amy Goodwin of Day Law Firm on the SHELF Life Blog. Amy has guided thousands of clients through the trademark registration process and is highly skilled in formulating
-
Accelerating Your Brand
We recently had the opportunity to sit alongside some incredibly innovative entrepreneurs as part of SKU’s Track 7 Accelerator class. To set the scene, seven brands had just completed 13 intensive weeks of SKU mentorship to prepare for the next phase
-
SHELF Goes West!
3 Days of Food Finds & Trends at Expo West 2019 The Shelf squad hit the expo halls for searching for the latest trends in food, packaging, booths and more. Equipped with uniquely different palates, dietary restrictions and personalities, we
-
4 Things You Should Be Doing Now For Expo West
It’s the most wonderful time of the year- Expo West booth prep. Seriously, we get pretty giddy in December as we begin crafting and working with our clients to build expo experiences for the big show in March. One common
-
How I Designed My Career By Dreaming Big, Part 2
More tips for designing your life: Part 2 of 2 I had made it as a designer in Europe — was able to start my design career despite work permits, learn the culture and work on many successful CPG campaigns. As amazing as Europe is
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How I Designed My Career By Dreaming Big, Part 1
5 lessons learned as a designer, business owner, and a human: Part 1 of 2 Lesson 1: Be naive. If you’re really passionate about something (in my case, moving abroad to begin my design career), you will find a way to make it a
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Planning For Your Product’s Future
We’ve been fortunate to work with many new successful startup products and brands but one that really stands out is NurturMe. They came to Shelf in 2010 looking for a creative partner to turn their product into a brand. They
-
Building a Solid Brand Foundation
A solid brand foundation means you don’t need to re-do the branding a year or two later. Get your brand message right on shelf the first time, so that it’s an easy extension to your packaging, website, social, and in-store
-
Top 6 Reasons to Invest In Your Branding
#1 Build a solid foundation. A solid brand foundation means you don't need to re-do the branding a year or two later. Get your brand message right on shelf the first time, so that it’s an easy extension to your
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Why Design Matters in 2018
As a Designer, I am constantly refreshing and rebranding products in this era of constant noise, loud personalities and tight budgets. I love the work, but it is not always an easy assignment. But I’ve never liked easy, unless we’re
-
A Top Ten List of Alison’s Favorite Brands Right Now.
SHELF Studio shares a love list of brands on Founder Alison's own shelf.
-
SHELF Help for the Covid Economy
SHELF Studio helps brands navigate their markets during global pandemic
-
Trademarking Your Brand 101
Today we’re super excited to have a Trademarking 101 sesh with Amy Goodwin of Day Law Firm on the SHELF Life Blog. Amy has guided thousands of clients through the trademark registration process and is highly skilled in formulating
-
Accelerating Your Brand
We recently had the opportunity to sit alongside some incredibly innovative entrepreneurs as part of SKU’s Track 7 Accelerator class. To set the scene, seven brands had just completed 13 intensive weeks of SKU mentorship to prepare for the next phase
-
Building a Solid Brand Foundation
A solid brand foundation means you don’t need to re-do the branding a year or two later. Get your brand message right on shelf the first time, so that it’s an easy extension to your packaging, website, social, and in-store
-
Top 6 Reasons to Invest In Your Branding
#1 Build a solid foundation. A solid brand foundation means you don't need to re-do the branding a year or two later. Get your brand message right on shelf the first time, so that it’s an easy extension to your
-
SHELF Help for the Covid Economy
SHELF Studio helps brands navigate their markets during global pandemic
-
Trademarking Your Brand 101
Today we’re super excited to have a Trademarking 101 sesh with Amy Goodwin of Day Law Firm on the SHELF Life Blog. Amy has guided thousands of clients through the trademark registration process and is highly skilled in formulating
-
Accelerating Your Brand
We recently had the opportunity to sit alongside some incredibly innovative entrepreneurs as part of SKU’s Track 7 Accelerator class. To set the scene, seven brands had just completed 13 intensive weeks of SKU mentorship to prepare for the next phase
-
4 Things You Should Be Doing Now For Expo West
It’s the most wonderful time of the year- Expo West booth prep. Seriously, we get pretty giddy in December as we begin crafting and working with our clients to build expo experiences for the big show in March. One common
-
Planning For Your Product’s Future
We’ve been fortunate to work with many new successful startup products and brands but one that really stands out is NurturMe. They came to Shelf in 2010 looking for a creative partner to turn their product into a brand. They
-
Building a Solid Brand Foundation
A solid brand foundation means you don’t need to re-do the branding a year or two later. Get your brand message right on shelf the first time, so that it’s an easy extension to your packaging, website, social, and in-store
-
Top 6 Reasons to Invest In Your Branding
#1 Build a solid foundation. A solid brand foundation means you don't need to re-do the branding a year or two later. Get your brand message right on shelf the first time, so that it’s an easy extension to your
-
A Top Ten List of Alison’s Favorite Brands Right Now.
SHELF Studio shares a love list of brands on Founder Alison's own shelf.
-
SHELF Help for the Covid Economy
SHELF Studio helps brands navigate their markets during global pandemic
-
How I Designed My Career By Dreaming Big, Part 1
5 lessons learned as a designer, business owner, and a human: Part 1 of 2 Lesson 1: Be naive. If you’re really passionate about something (in my case, moving abroad to begin my design career), you will find a way to make it a
-
Why Design Matters in 2018
As a Designer, I am constantly refreshing and rebranding products in this era of constant noise, loud personalities and tight budgets. I love the work, but it is not always an easy assignment. But I’ve never liked easy, unless we’re
-
SHELF Help for the Covid Economy
SHELF Studio helps brands navigate their markets during global pandemic
-
SHELF Goes West!
3 Days of Food Finds & Trends at Expo West 2019 The Shelf squad hit the expo halls for searching for the latest trends in food, packaging, booths and more. Equipped with uniquely different palates, dietary restrictions and personalities, we
-
4 Things You Should Be Doing Now For Expo West
It’s the most wonderful time of the year- Expo West booth prep. Seriously, we get pretty giddy in December as we begin crafting and working with our clients to build expo experiences for the big show in March. One common
-
SHELF Help for the Covid Economy
SHELF Studio helps brands navigate their markets during global pandemic
-
SHELF Studio Welcomes Steven Benoit!
SHELF Studio has always been fortunate to work with like-minded, product-loving brand stewards, who bring an extremely thoughtful and industrious work ethic to the table. We are very excited to introduce the newest member of the SHELF family, Steven Benoit,
-
Accelerating Your Brand
We recently had the opportunity to sit alongside some incredibly innovative entrepreneurs as part of SKU’s Track 7 Accelerator class. To set the scene, seven brands had just completed 13 intensive weeks of SKU mentorship to prepare for the next phase
-
Planning For Your Product’s Future
We’ve been fortunate to work with many new successful startup products and brands but one that really stands out is NurturMe. They came to Shelf in 2010 looking for a creative partner to turn their product into a brand. They
-
Building a Solid Brand Foundation
A solid brand foundation means you don’t need to re-do the branding a year or two later. Get your brand message right on shelf the first time, so that it’s an easy extension to your packaging, website, social, and in-store
-
Top 6 Reasons to Invest In Your Branding
#1 Build a solid foundation. A solid brand foundation means you don't need to re-do the branding a year or two later. Get your brand message right on shelf the first time, so that it’s an easy extension to your
-
Why Design Matters in 2018
As a Designer, I am constantly refreshing and rebranding products in this era of constant noise, loud personalities and tight budgets. I love the work, but it is not always an easy assignment. But I’ve never liked easy, unless we’re
-
A Top Ten List of Alison’s Favorite Brands Right Now.
SHELF Studio shares a love list of brands on Founder Alison's own shelf.
-
SHELF Help for the Covid Economy
SHELF Studio helps brands navigate their markets during global pandemic
-
SHELF Studio Welcomes Steven Benoit!
SHELF Studio has always been fortunate to work with like-minded, product-loving brand stewards, who bring an extremely thoughtful and industrious work ethic to the table. We are very excited to introduce the newest member of the SHELF family, Steven Benoit,
-
SHELF Goes West!
3 Days of Food Finds & Trends at Expo West 2019 The Shelf squad hit the expo halls for searching for the latest trends in food, packaging, booths and more. Equipped with uniquely different palates, dietary restrictions and personalities, we
-
How I Designed My Career By Dreaming Big, Part 1
5 lessons learned as a designer, business owner, and a human: Part 1 of 2 Lesson 1: Be naive. If you’re really passionate about something (in my case, moving abroad to begin my design career), you will find a way to make it a
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