Veggie Noodle Co.

Simple But Twisted

What we did.

  • Logo + Identity
  • Packaging
  • Copywriting
  • Website Design
  • Photography Direction
  • Recipe Cards
  • PPT Sales Deck
  • Brand Guideline
  • Clothing
The Problem

Creator Mason Arnold saw a trend in pre-packaged vegetables. Dietary restrictions within his own family and his love of produce inspired Mason to create the Veggie Noodle Co. A Brand Studio was enlisted to do what we do best- create a look as delicious as the product itself. The challenge was to remove the stigma that vegetables are boring and build a brand as fun as it’s creator.

The Solution

Playing on Mason’s personality was the way to go with his fun and simple approach to this new product. We had a lot of fun creating a clean look with touches of hilarity and unscripted moments. A clean color palette, enabled us to let the product speak for itself. Focusing on the fun of spiralized vegetables and their natural twisted behavior set the tone for a lot of funny copy, and non-stop giggles throughout the process.

Our Teammates

Photographer: Adam Sear

Copywriters: Ryan Rogers


  • Logo

  • Logo Process

  • Icons

  • Brand Process

  • Packaging

  • Clothing

  • Website

  • PowerPoint Sales Deck