About Us

SHELF Studio is a small, Austin, Texas-based team of packaging and brand experts who partner with entrepreneurs. We specialize in the better-for-you CPG food + beverage, baby + tots, and fitness + nutrition industries — but, we play in other categories as well.

How We Work

Our Vision

Our vision is to enable entrepreneurs that are disrupting the marketplace and creating new expectations. Our mission is to create brands, not products, for entrepreneurial companies that want to make a difference.

Keep It Simple

We keep our process streamlined, and our guidance simple, so we’re the best part of your day and don’t add to the information overload.

Partner vs Vendor

Consider us part of your team. We go above and beyond, the way you do for your business. In fact, we love baking plans together.

Small, But Think Big

There are just a few of us and we don’t bite off more than we can chew. That means we have the ability to dream big and always be there when you need us.

Creative Collaboration

We don’t mind tangents. In fact, we love them — because some of those side bar conversations have led us to our best work. It’s the collaborative moments that fuel our energy for when we have to run off and do our own thing.

It's Not About Us

Our goal is not to make the most beautiful piece for our portfolio, but rather to make the decision easy for your customers to choose you — by creating a compelling brand.

Support Entrepreneurs

We want you to break bank and sell big. We strive to make your business venture such a positive experience that you never give up on being entrepreneurial.

Continuous Improvement

It's a changing landscape, out there. We keep our pulse on the evolving industry so you don't have to. We want to know what's on the horizon for your brand, and then be a few feet in front of where you're headed.

Our Pack

Alison P. Sauter

Principal and Creative Director

I chase the things I want most — even if I don’t exactly know how to get there. And that’s exactly what brought me to creating Shelf Studio. But let’s go back to the start: It begins with my passion for packaging.

I’m a gift giver, and there is nothing more beautiful to me than a thoughtfully designed package. So in 2001, I went to the place that does packaging best: The Netherlands. With a little bravery and no plan whatsoever, I pedaled my portfolio door-to-door until [finally] an agency took me aboard. In Holland, I worked for international clients including Snapple, Whole Earth, Unilever and Schwepps.

I returned to the States more than five years later to find work in San Diego at a string of agencies, where I rounded out my skills to grow new brands and reinvent established ones. Five years there, and I was off to the place I would call home: Austin, Texas.

My Austin home and Shelf Studio might be the most recent incarnations of my calling to craft brands that spark, but that’s always been inside me.

And through the trust of my clients and a lot of serendipity, I’m exactly where I’m supposed to be.

 

Favorite Item on the Shelf

All the La Croix’s.

Whitney Johnson

Project Manager

For years, Whitney roamed the aisles of her uncle’s health food store, scouring shelves and inspecting ingredient labels. This sparked her curiosity for how food makes its way along the supply chain, from soil to shelf. In an attempt to better understand the impacts of growing and consuming food, Whitney pursued a graduate degree in Environmental Management, where she focused on land conservation, agriculture, and climate change.

She comes to SHELF with that same investigative curiosity for how things work in the natural and organic foods industries. She’s our Project Manager and collaborates with clients to guide projects from start to fabulous. She’s done fieldwork in the Amazon, hiked through northern Spain, seen every Oprah episode, and swears George Straight remembers meeting her at a rodeo in her hometown of Hallettsville, Texas.

 

Favorite Item on the Shelf

Oprah Magazine. Forever and ever, amen.

Ryan Rogers

Copywriting Collaborator

At 26, Ryan has become one of the Gulf South’s leading advertising concept developers and creative thinkers. He is a writer, humorist, and blogger with a reputation for bringing brands to life with creativity.

He has produced award-winning work for clients all over the nation — winning multiple National Telly Awards and ADDY Awards, including the 2014 Copywriter of the Year.

The New Orleans native is also the creator and author of exboyfriendmaterial.com, a blog with global readership. Original essays from exboyfriendmaterial.com have been published in Hello Mr. Magazine, Gertrude Literary Journal, HelloGiggles.com, ProfessionalGal.com, and OUT.com.

 

Favorite Item on the Shelf

Ray Ban’s on Ray Ban’s on Ray Ban’s.

Lauren Patton

Brand Strategy Director

Lauren’s fearlessness is her best quality — especially as a Brand Strategist. She probes and asks tough questions until she gets to the really meaningful stuff. She’s got a knack for figuring out what audiences care about and what differentiates a company from its competition.

The majority of her career has been as a Program Manager for advertising and branding firms working for clients like CoverGirl, AT&T, Claritin, Hyatt Hotels — developing brands at all different life stages. Now, she specializes in brand strategy for startups and entrepreneurs because she can make a big and appreciated impact — helping new companies get off to a smart start.

 

Favorite Item on the Shelf

Does everything at Whole Foods Market, count?

Corey Carbo

Design Collaborator

Corey knows good-looking food. A native of Cajun Country, Corey’s Southern roots continue to influence her design aesthetic, which she has applied most recently as a Graphic Artist and Signmaker at Whole Foods Market. Corey comes to SHELF with an understanding of the in’s and out’s of brand aesthetic within the retail grocery world, and crafts forward-thinking designs with both consumers and retail buyers in mind. But, her time at Whole Foods Market is only a taste of her experience. From other global brands, like Dell, to small local businesses around Austin, Corey’s client experience runs the gamut.

Corey loves that at SHELF, she gets to bring brand identities to life from naming to expo. Based on the vision of our clients, she creates icons, illustrations, logos, and packaging to tell their story in a way that shines on the shelf. But, her passion for people is only rivaled by her passion for food – she’s Cajun, after all. Design Whiz, and Lover of All Things Tropical, Corey is a jack-of-all-trades who brings a world of experience to SHELF.

 

Favorite Item on the Shelf

A tall, dark, and handsome cup of Joe.

Sprout Sauter

Office Greeter

Sprout came to us with aspirations of being a Brand Developer, but sadly, we didn’t have any positions open at the time. Also, he’s a dog. But we did find his enthusiasm delightful so we let him stay.

Around the studio, he’s always anxious to be part of the mix and in-the-know. But once the head scratches and treats end, he shuffles off — in search of attention elsewhere.

Maybe someday he’ll manage a few accounts of his own. But we don’t think he’s ready yet.

 

Favorite Item on the Shelf

It’s always treat o’clock for Sprout